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Winning its 9-10 p.m. time slot Tuesday night following the strong lead-in American Idol, Fox’s House easily beat out ABC’s second episode of its original 10 Commandments, Broadcasting & Cable writes. House averaged an 8.4 rating and a 21 share in the 18-49 demo, while Commandments’ first hour earned a 3.7 rating and a 9 share.
Commandments saw an improvement during its second hour, winning the 10-11 p.m. time slot with a 4.1 rating and an 11 share against a CSI rerun on CBS (3.9/10) and a new episode of Conviction on NBC (2.5/7).
Fox took first for the night, with a 10.0 rating and a 27 share. CBS came in second with a 3.3/9. ABC took third with a 3.2/8. NBC followed in fourth with a 2.2/6. The WB was fifth with a 1.3/3, while the UPN finished with a 0.9/2 overall.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
