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While the rapid growth and young audience of social networks like MySpace and Facebook are attractive to marketers, advertisers and analysts still question whether social networks can last and break into mainstream marketing, writes the New York Post.
The trick of advertising on social networks seems to be creating less formal and invasive advertising techniques that attract young users.
“This is a new type of advertising that they’re still getting used to,” said Janne Kouri, of Sulake Corp., parent of Habbo Hotel online chat site.
Advertisers are having a hard time dealing with the new and unpredictable nature of social networks - which may contain risque content, and have allegedly been used by predators in recent abductions and murders.
“What they struggle with is the content, the environment and the right approach - pretty much everything,” said Jeff Lanctot, vp of media for Avenue A-Razorfish, the largest buyer of internet ads.
Research firm PQ Media estimated that ad spending on “user-generated media” totaled $20.4 million last year, but will grow to a possible $49.8 million this year - a conservative estimate as Rich Greenfield, of Pali Research, estimated that MySpace alone racked up $13 million in ads last month.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
