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YouTube.com has begun another promotion for established media companies as it tries to establish itself as a legitimate ad vehicle, writes AdWeek (via MarketingVox). The popular video-sharing service began showing Queen’s “Bohemian Rhapsody” video as part of a promotion for Hollywood Records’ Queen Stone Cold Classics compilation. The video is in YouTube’s “Featured” section on its homepage and encourages viewers to tune into American Idol, contestants of which have been singing Queen songs.
YouTube traffic has grown from 500,000 in October to 9 million in February, according to Nielsen/NetRatings. It has made arrangements with companies like E! and MTV to show previews in its “Featured Videos” section.
YouTube’s Scary Movie 4 trailer was viewed 1 million times, including 250,000 the first day. So far, “Bohemian Rhapsody” has been watched 78,000 times.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
