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Direct marketers are planning to add staff this quarter, according to a quarterly survey by Bernhart Associates Executive Search. Of 156 direct marketing companies - agencies, suppliers and end-users - 72 percent said they would add positions, 11 percent said they were planning to freeze hiring, and only 1.3 percent planned cutbacks, according to Multichannel Merchant.
Jerry Bernhart, president of Bernhart Associates, said that ever since Q2 2004, the employment numbers have been on the rise, and companies cutting staff have been declining. Employers are looking to fill positions in all major categories, with a particular focus on sales, he said.
BtoB added that candidate shortages are developing in some areas, particularly analytics.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
