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Advertising within videogames will be heading toward the $2 billion mark by the end of the decade, according to Massive Inc., MarketingVox reports. CEO Mitch Davis, who predicted that in-game ad spend would reach as high as $1.8 billion in the U.S. by 2010, accounting for some 3 percent of total media spending, reports Mediaweek. Davis was delivering the keynote at the second annual Advertising in Games conference in New York.
His remarks came a year after Massive launched what it said was the first dynamic in-game advertising network - that is, allowing ads to be swapped in and out of videogames played online.
In-game advertising is now “less about experimenting and more about building it into business,” he said. Major film and entertainment studios and brands such as Coca-Cola, Subway, Honda, and Gillette are now customers, according to Davis. Massive has signed deals with 38 publishers, runs ads in 60 game titles and has served ads in over 65 million game sessions since launch, he said.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
