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During the average week, about 43.7 million Americans over the age of 18 - approximately 20 percent of the nation’s adult population - watched TV in unmeasured, out of home locations, according to a Fall 2005 survey, Total TV Audience Monitor, released yesterday, MediaPost writes.
“Adult viewers watching TV outside the home average 9.5 hours of [out-of- home] viewing per week, an increase from 7.3 [hours] in 2004 and 6.5 hours in 2003,” said the company, adding, “The largest segment of the [out-of- home] audience comes from college locations. More than 11 million college students are watching [out-of-home] and averaging 12.5 hours of [out-of- home] TV viewing per week.”
Advertisers and agencies appreciate the added viewing estimates, but take caution when incorporating viewing in some out-of-home locations - including bars, restaurants and hotels - fearing the possibility of inflating TV ratings and the nature of viewing in such locations.
In addition to TV reaching more viewers out of the house, new out-of-home media have emerged as consumers have increased their time away from home, now spending 18 percent of the day away from home and work environments - a figure up from only 8 percent in the 1960s.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
