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Time magazine announced yesterday that it would close its Canadian bureau on April 28, a significant cutback for the magazine which has long maintained a Canadian presence and published a Canadian issue of the magazine, Mediapost reports. This is part of the recently announced cutbacks of 250 jobs across multiple titles. According to a source, the Canadian edition will obviously contain less Canadian content but it will not be entirely gone, the Toronto Star writes.
And the Canadian edition will still carry Canadian advertising and still be branded as Canadian despite having less original Canadian content.
Time has been publishing in Canada since the 1940s through the use of freelancers, but beefed up its original Canadian reporting with two full-time editorial staff during the 1990s. Currently it sells about 10,000 copies per week.
The biggest winner of the changes may be competitor Maclean’s magazine from Rogers Communications Inc. Maclean’s sells roughly half the number of copies as Time’s Canadian issue per week, but has been undergoing aggressive revision in the past year thanks to new editor Ken Whyte.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
