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When Time Warner Cable introduced video on demand in New York, it generated advertising and agency interest in the medium, and cable operators are hoping for the same result when the company brings interactive TV to the city by the end of the year, Ad Age writes. Time Warner experimented with interactive TV during the run-up to the Democratic mayoral primary in September. Viewers of Time Warner Cable’s NY1 News network were able to participate in a “snap poll” by using specially marked keys on their digital remotes, and were tracked and reported on within minutes.
Marketers have shown a strong interest in interactive TV advertising, labeling it as one of the most promising video applications.
Despite the delayed rollout of interactive TV, NBC Universal Cable president David Zaslov said, “But we see it now. These interactive ads are starting to be sticky and the advertisers are excited about it.”
Meanwhile, cable distributors of interactive TV are being scrutinized for not supporting advertising industry events. MediaCom CEO Jon Mandel said interactive TV and video on demand providers alike should reach out more to creatives and media buyers. “You’ve got to get out to the clients and creative people and show them what you can do,” he said. “I don’t have a single client that’s using it because they can’t figure out how.”
Dish Network is currently the most advanced channel for interactive ads. Though Dish’s interactive TV reaches only 11 million homes, it gives advertisers a chance to test the capabilities on a national level, said Jodie McAfee, senior vp of corporate development and marketing for Turner Media Group. “A lot of our clients look at it as a Petri dish.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
