»
Though XM Satellite Radio already airs commercials on its talk-show channels, beginning this May, listeners will have to endure commercials by Clear Channel Communications on certain music channels like contemporary hits station KISS and country music station Nashville, Business Week reports. The addition of the ads resolves a dispute concerning Clear Channel’s demands that XM run ads on its Clear Channel stations.
“We are committed to maintaining commercial-free all music channels we program,” said an XM spokesperson. XM has replaced its “100 percent commercial-free music” marketing slogan with “most commercial-free music channels.”
Satellite radio’s more creative approaches to engaging consumers - like text capabilities on in-car radios that display the company’s contact info - attract advertisers looking for national reach.
Also, as the competition between terrestrial and satellite radio heats up, XM and Sirius may need to rely more on commercials, forming advertising and programming mixes more comparable to those of traditional radio. “Eventually, [both satellite and terrestrial radio] are going to get more similar as they evolve,” said Gartner Research analyst Laura Behrens.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
