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American Idol will be the most expensive and sought-after season-ender and could even top the 29.4 million viewers that watched last season’s finale, AdAge reports. Spots during the May 24 show will cost more than double the average unit price in “Idol,” which is $496,866 for the Tuesday edition and $518,466 for the Wednesday results show, and could cost $1.3 million.
Some agencies claimed to have finale deals that would bring the price of a spot closer to $600,000 to $700,000. And even at the top price, “Idol” still falls well below the biggest curtain drop in recent TV history, the “Friends” finale in 2004, at $2 million.
Other sought after season-enders include: ABC’s Desperate Housewives, Grey’s Anatomy and Lost, in addition to the final curtain call for NBC’s Will & Grace and The West Wing.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
