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Content on Page Six of The New York Post can greatly influence those New York industries where buzz matters, including media, writes The York Times.
“Buzz has gone viral,” said Harvey Weinstein, co-chairman of the Weinstein Company. “They have been tough on us and good to us, but when they get a bee in their bonnet, there is very little we can do to change their minds,” he said of Page Six reporters.
New York magazine columnist Kurt Andersen said that Page Six’s influence depends on the nature of the industries about which it writes. “You tell me a business that they cover that is not built in some large measure on buzz and attention,” he said. “Fashion, publishing, television, movies, all of it. If they were covering the aerospace industry, it would probably not have the same amount of impact.”
“Even though people say they don’t believe it, everybody reads it,” said David J. Pecker, head of American Media Inc. - the recent subject of a false story run on Page Six. “It sets a tone in the advertising community, and people take it at face value.”
The recent heightened presence of Pecker’s name in Page Six stories may have been caused by the fact that A.M.I owns Star magazine were Jared Paul Stern - the Page Six freelancer who faces charges of taking payments amounting to $200,000 from supermarket billionaire Ronald W. Burkle in exchange for keeping Burkle out of Page six news - worked for a short and unpleasant period.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
