Following the death of its titles Gift Book Digest and Fashion Preview, the jeweler and décor provider Ross-Simons has introduced two new catalog titles, including Via - which features fashion-forward jewelry - and Global Treasures - which specializes in worldly jewelry and gifts - Multichannel Merchant writes.
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Michael Eisner - who, after notably reigning over Walt Disney with an iron fist, was forced out of Disney last year following a shareholder disagreement - has made his first move as a private-equity investor by joining with Time Warner Investments - the world’s largest media company’s venture-capital division - to support Veoh Networks, a small internet TV company, writes The New York Post.
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MyNetworkTV announced Tuesday that it has picked up nine more affiliates, expanding its coverage to 65 percent of the nation, MediaWeek writes.
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Saatchi & Saatchi UK has created an all-girl band for hire, cashing in as the music industry continues on the trend of manufacturing corporately commercialized pop groups, writes Adrants.
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During Monday’s episode of MTV’s Real World: Key West, the seven college-aged housemates faced the very real problem presented by Hurricane Rita - which hit Key West during the show’s filming last August, Media Life writes.
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Online advertising spending in 1Q06 increased 9.3 percent from the previous quarter, with prices also increasing - up 3.8 percent for premium inventory, 2.7 percent for run of network, 3.1 percent for search - according to the sixth in a series of quarterly studies by Deutsche Bank together with MediaPost, writes the latter (via MarketingVOX). Some 72 percent of surveyed media executives said clients spent more on internet advertising in 1Q06 than in 4Q05, with 41 percent citing increases of 10 percent or more.
The creators of JibJab have launched a comedy social network - JokeBox, which has been in private beta for three months, writes MediaPost (via MarketingVOX). Some 40,000 members have already registered and posted more than 25,000 written jokes, photos, audio and video files - and provided personal information and content preferences. Bud Light is sponsoring the site with streaming banners, and JibJab-created shorts on JokeBox feature pre-roll advertising from Benadryl and the Suburban Auto Group Ford/Chevy car dealership, among others.
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Nike, Warner Bros., MTV2 and Dimension Films are just a few of the big-name marketers that have begun to advertise on YouTube.com, the hot new property that allows people to post and share their homemade videos, USA Today writes. Those advertisers can easily upload short commercial clips, such one of a major soccer star wearing a pair of new Nikes.
The rapidly growing social networking site MySpace.com - which adds some 230,000 new members a month to its current 77 million users - is looking to transform its user-generated content into television programming, Mediapost reports.
An outdoor campaign from Wongdoody for radio station KNX in Los Angeles that showed three handwritten narratives placed on standard billboards in traffic-heavy locations is up for an Obie Award. The campaign was launched last fall and presented billboards with black-and-white text telling a story about being stuck in traffic and accompanied by line drawings, Media Life writes. The idea was to get traffic-jammed commuters laughing and to advertise the radio station’s traffic report.
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Terrestrial radio is holding its own despite the proliferation of digital broadcasting such as Internet radio and satellite radio, according to an Arbitron and Edison Media Research study, BtoB reports.
