»
Nike, Warner Bros., MTV2 and Dimension Films are just a few of the big-name marketers that have begun to advertise on YouTube.com, the hot new property that allows people to post and share their homemade videos, USA Today writes. Those advertisers can easily upload short commercial clips, such one of a major soccer star wearing a pair of new Nikes.
The Nike clip garnered a nice bit of word-of-mouth, and consumers began emailing the video to friends and embedding it in their profiles on social network sites. To date, it has been viewed more than 3 million times. And, the only cost to the advertiser was that of making the digital video. Uploading it was free.
But some advertisers are seeking more formal arrangements, hoping for featured content. E Networks and YouTube, for example, have struck a deal for YouTube to feature certain E program clips.
When YouTube formally launched in December, users watched 3 million videos daily. Today that number stands at about 40 million.
JibJab, however - which has just launched a site called JokeBox, allowing users to upload jokes, photos and videos - is poised to make its mark on the social networking world and perhaps to make a run at YouTube. JibJab has had a web presence since 1999 and has established credentials in satirical animated shorts such as “This Land,” which landed 70 million clicks during the 2004 presidential election, according to Mediapost.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
