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The rapidly growing social networking site MySpace.com - which adds some 230,000 new members a month to its current 77 million users - is looking to transform its user-generated content into television programming, Mediapost reports.
Though Shawn Gold, senior vp of marketing for MySpace.com, did not disclose with which programs or networks his company was working, he did say that “there is stuff in development,” and that MySpace is “not limited by the News Corp. family.”
The TV deals would increase the life of a TV sponsorship from “30-seconds to 3 months” for a marketer, “integrating social networking into the TV show and their traditional TV buy,” said Gold.
TV integration would follow News Corp’s “Generation Fox” pitch - an effort to sell national advertisers Fox Networks’ collective reach among consumers from 12 to 34 years of age.
“News Corp. has been an asset in helping to scale up the business, putting muscle behind our safety [initiatives] and building out our content,” added Gold. The site recently tried to clean up its content by deleting 200,000 “objectionable” accounts.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
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In order to boost sales as much as possible during a time when…
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Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
