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An outdoor campaign from Wongdoody for radio station KNX in Los Angeles that showed three handwritten narratives placed on standard billboards in traffic-heavy locations is up for an Obie Award. The campaign was launched last fall and presented billboards with black-and-white text telling a story about being stuck in traffic and accompanied by line drawings, Media Life writes. The idea was to get traffic-jammed commuters laughing and to advertise the radio station’s traffic report.
The billboards had words crossed out in places to make them look like slapdash notes. They were 100-plus words long, and were placed in 10 traffic-heavy locations. The campaign came from Wongdoody’s Los Angeles office.
Obie Award winners will be announced next week when the out-of-home industry meets during the Traffic Audit Bureau’s annual conference.
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