Aegis announced today the launch of Posterscope USA, bringing to the U.S. market a global brand in out-of-home communications, Posterscope Worldwide. The growth of the out-of-home medium is now one of the fastest in the U.S., and it is growing across all major markets, according to the company. Developments in technology, improvements in quality, and high levels of investment in research and effectiveness are increasingly attractive to advertisers.
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In Canada, newspapers, radio stations and out-of-home reported stronger gains in ad revenue than television in 2005, writes the Toronto Star. And, as in the U.S., out-of-home advertising was a top performing sector, showing a 13.6 percent increase over 2004, according to Nielsen Media Research.
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Some 45 percent of U.S. internet users - about 60 million people - have in the last two years gone online to get help in making major life decisions, such as finding a college for children or looking for a new place to live, according to a new Pew Internet and American Life Project survey, writes Reuters (via MarketingVox). That percentage was up from 40 percent of internet users in 2002.
Google still reigns supreme in search, accounting for 42.7 percent of all searches conducted in March, according to comScore Networks’ monthly qSearch analysis of search activity, reports DM News (via MarketingVox). Yahoo remained in second place, with 28.0 percent of searches; MSN stayed third, with 13.2 percent. Searchers in the U.S. conducted 6.4 billion searches online in March, up 10 percent from February - the largest gain in the past 12 months - and up 15 percent from March 2005.
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Billboard and 13th Floor Television have collaborated to launch Billboard Latino magazine, a Spanish-language publication meant to complement the efforts of the Billboard Latino TV show which airs weekly throughout the U.S. on the Azteca America network.
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At its upfront presentation in New York, The History Channel debuted a lineup of specials and new series and said it would relaunch its website, adding more exclusive video content and features including downloads for mobile platforms and podcasts, Mediaweek writes.
During a conference call with Wall Street analysts on Tuesday, Emmis CEO Jeff Smulyan faced the question of the future of radio. While he doesn’t want to “have his head in the sand” when it comes to satellite and web radio, he said that people need to understand the long-term implications of what satellite radio really is, according to Radio Ink. “It’s just a nice rich business that may or may not be profitable,” he is quoted as saying.
Teletype Co., an unhappy advertiser of Laptop magazine, has filed a lawsuit alleging that the Audit Bureau of Circulations helped the publisher of the magazine, Bedford Communications, cover its tracks as it inflated paid circulation figures, AdAge writes. The suit seeks damages from Bedford, two Bedford executives, and circulation sponsor InFlight Newspapers and Magazines (now defunct).
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Ad revenue for b-to-b magazines, which finished 2005 with stronger-than-expected growth, was flat for the first two months of the year compared to the same period last year, BtoB reports. And according to estimates from the American Business Media Business Information Network, ad pages fell 1.4 percent for the same period. Stronger revenue categories included aviation, aerospace & military which was up 33 percent and resources, environment and utilities (up 18 percent). Automotive was also up, by 8 percent.
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With the help of former band members of ’80s rock groups the Bangles and the Go-Go’s, the soon-to-launch CW network plans to enter the popular realm of music contest programming with a show to find the next all-girl rock group, writes MediaWeek. The show - scheduled to debut next season - will set itself apart by focusing on contestants who sing and play their own instruments.
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