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Billboard and 13th Floor Television have collaborated to launch Billboard Latino magazine, a Spanish-language publication meant to complement the efforts of the Billboard Latino TV show which airs weekly throughout the U.S. on the Azteca America network.
Billboard Latino magazine includes interviews with Latin music stars, album reviews, music industry news, contests, columns, and the Billboard Latin music charts. Leila Cobo, Billboard’s Latin music bureau chief, is the editor-in-chief of Billboard Latino and also writes a column for the magazine.
Billboard Latino, available since the beginning of April, is distributed monthly as an insert in the Chicago Tribune’s daily Spanish-language newspaper Hoy that circulates in New York, Chicago and Los Angeles, and in El Sentinel in South Florida, with a total reach of 400,000 homes. The launch of the publication follows the launch of the Billboard Latino website.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
