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The Media Audit has announced that Fogarty Klein Monroe, Houston’s largest ad agency, has signed up to review the Smart Cell Phone test results from The Media Audit/Ipsos’ tests which will begin in Houston in May. The Media Audit along with its European partner, Ipsos, is one of 3 finalists in the bid for the electronic ratings contract from Clear Channel.
“In moving to electronic measurement we need to focus not only on today but also tomorrow” said Larry Kelley, evp chief planning officer, Fogarty Klein Monroe “There are many things that we need in future media measurement and we see the Smart Cell Phone features as one alternative to leverage these needs.” He added that The Media Audit/Ipsos’s commitment to multi-media measurement and the opportunity to tie the Smart Cell Phone’s GPS system into retail shopping patterns and then linking that to multi-media exposure will take media measurement in the direction it needs to go.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
