»
As part of Marie Claire’s efforts to give the magazine a face-lift, the company called upon Joanna Coles - executive editor at More - yesterday to take on the role of editor in chief, replacing Lesley Jane Seymour, The New York Times writes.
“The magazine needs a fresh perspective,” said Jessica Kleiman, a spokeswoman for the title, which is jointly owned by Marie Claire Album of Paris and Hearst Magazines.
While its paid circulation increased 3 percent, to 970,000, during the last half of 2005 over the same period in 2004, the newsstand sales remain flat.
Kleiman said that the Marie Claire brand exudes a “European sensibility” that the magazine hopes to recapture. “That sensibility is chic and smart,” she added, “and we need to focus on that and stand out from the other magazines on the newsstand.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
