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Boston-based Aquent and the American Marketing Association (AMA) have announced this year’s Compensation Survey of Marketing Professionals, and the news seems mostly good, according to a post in the MarketingProfs DailyFix blog (via MarketingVOX). The survey results point to companies’ placing more emphasis on strategic marketing within their organizations and hiring more top-level marketers. In fact, there are more positions available than there are top-tier candidates. Consequently, there’s more opportunity trickling down to mid-level and entry-level marketing positions.
At the same time, there’s been a slight decline in aggregate salaries vs. 2005, across several levels, says Jenny Norwood, Aquent director of brand communications.
Designed and conducted by 6Degrees, the survey resulted in more than 300 total unique marketing titles provided by the survey participants, compared with the 45 specific titles and positions monitored last year. 6Degrees utilized job responsibilities and seniority to synthesize the list into 11 groups based on marketing functions and on three levels–entry, mid, and top.
Aquent says its survey is the largest and most inclusive free survey of its kind, drawing on data from over 225,000 marketing and creative professionals. Results of the permanent marketers’ portion of the survey, as well as a real-time salary calculator that’s fun to play with, are available now at www.marketingsalaries.com.
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