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Primedia is taking its Motor Trend magazine into broadcast TV, creating a service that can be carried by broadcast stations’s secondary digital channels, writes Broadcasting & Cable. Motor Trend TV should be ready to launch in early 2007. Programming will be free to stations; affiliates will receive local commercial inventory and will have the option of inserting locally produced auto-related programming.
Multicast Network Group is helping Primedia with programming and distribution for the service, which will offer auto-themed programming such as car makeover shows, movies and new product reviews.
The move is part of a mini-trend among niche publishers that are using new video platforms to extend their brands, according to Mediapost. New magazine Make, for example, is making a similar transition to video via YouTube, offering its Maker’s Faire video clips - longer than YouTube users are normally allowed - available on the popular video sharing site. Make’s deal with YouTube is possible through YouTube’s Director’s Program, which gives the magazine publisher links leading back to the website and integration of brand graphics.
YouTube is becoming popular among advertisers; it and similar services such as Google Video are so inexpensive compared to establishing a proprietary streaming video website that Make’s associate editor Phil Torrone predicts these platforms will be the wave of the future for small content providers such as print magazine publishers.
He added that there are major quality differences in the video market, saying that with Google Video, it took “weeks and weeks and weeks” for videos that he uploaded to go live.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes
The switch will mean a 43-job reduction,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
