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Internet advertising is poised to peak and possibly decline in the near future, according to advertiser Citibank. “Online seems to have leapfrogged right over other media, but given just what happened to the direct mail category over the last 10 years, the prediction for online is that it will spike pretty soon,” Mark Ingall, director of global strategic media and global marketing for Citibank said during a keynote at the Advertising Club of New York’s annual Magazine Day, MediaPost reports.
Ingall made it clear this is a promising development for magazines, noting that their capabilities for engaging consumers haven’t been fully exploited.
Ingall also pointed to a 256 percent increase in the number of magazines monitored by the Audit Bureau of Circulation (ABC) over the same period, from 1,500 to 5,340, but also mentioned that cable penetration has grown 1,300 percent.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
