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During its upfront presentation Wednesday, College Sports Television (CSTV) Networks announced its projects for next season, including five new original reality series for TV and four new programs to be available only CSTV.com, MediaWeek reports. The network also announced that it would be airing the NCAA football game between Notre Dame and Air Force on November 11.
CBS recently acquired the college sports network and will promote CSTV as “The 24 Hour College Sports Network from CBS Sports.”
“We will offer more unique programming, providing fans what they want, when they want it, and how they want to get it,” said Tim Pernetti, senior vp of programming and talent for CSTV.
The fresh TV programming includes Coach for a Day, which follows sports stars as they coach their former college teams for a day; Brain Freeze, an academic quiz show for college athletes; The Big Whistle, where contestants fight for a Division 1 men’s basketball coaching spot; The Write Stuff, in which sports reporters for college newspaper compete to work at Sports Illustrated; and Go Pro or Go Home, which introduces indoor volleyball players to the beach version of the sport.
New broadband shows include The Brian Curtis Show; Tailgates and Traditions; Exit Stage Left; and trUe Story, which will use U-Wire service - CSTV’s college newspaper wire - to uncover inside stories on college campuses.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
