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The number of people using mobile devices to access the internet is growing, especially in Europe and Asia, according to market research firm Ipsos Insight’s annual report, writes Yahoo.
Over 90 percent of South Korean, Japanese and urban Chinese households own at least one mobile phone, while in Western Europe, 80 percent of all households owned a mobile phone. About 75 percent of U.S. households own a mobile phone.
The data also suggested that mobile phone browsing has reached beyond younger generations, as users over the age of 35 led the mobile usage growth, researchers said.
“Accessing the internet on a wireless handheld device is no longer a novelty for consumers in the major global economies,” said Brian Cruikshank, managing director at Ipsos. “It’s becoming a common, everyday occurrence for many people.”
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