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U.S. internet advertising revenues totaled $12.5 billion in 2005, a new annual record exceeding 2004 levels by 30 percent, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) final “Internet Advertising Revenue Report,” MarketingVox writes. Search, classifieds, display and rich media all continue to grow at healthy rates, according to the report. In 4Q05, internet advertising revenues totaled a quarterly record $3.6 billion, or a 34 percent increase over the same period in 2004.
“Interactive advertising continues to experience tremendous growth as marketers experience its overall effectiveness in building brands and delivering online and offline sales,” said Greg Stuart, IAB CEO, in a statement. “We are confident that this growth trend will continue as more marketers find interactive to be an imperative - and additional platforms, including broadband video, gaming, iPTV and others, continue to emerge as real opportunities.”
“The Internet continues to be a vibrant and ever-changing channel, providing advertisers with broad offerings that enable them to promote their brands using a highly cost effective platform,” says David Silverman, partner, Assurance, PwC.
“Continued strong growth in online advertising documents that an increasing number of advertisers and marketers see the internet is an essential brand-building component in their media planning,” says Peter Petrusky, director, Advisory, PwC. “We expect to see continued growth in Internet advertising spend.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
