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Just a few months after launching its first broadband channel, HGTV KitchenDesign (www.HGTVKitchenDesign.com), in January 2006, Scripps Networks has announced the launch of its second targeted broadband channel, HGTV BathDesign - which enters a trial phase this week before going live to consumers with nearly 200 streaming videos at the beginning of May.
“Our content lends itself to creating these unique destinations for audiences to interact with our brands in a whole new way and also to connect with others who share their interests and passion,” said Ron Feinbaum, senior vice president and general manager of Scripps Networks Interactive.
“By providing content in a new way, we can reach a whole new audience and introduce them to our established brands. This creates demand for our networks and for the broadband service that our cable operator partners provide,” said Jim Sexton, senior vice president HGTV.com, DIYnetwork.com, HGTVPro.com and the two broadband channels.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
