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In a move that some consider the first step toward allowing advertising on other Apple content areas or even iPods, iTunes will soon be ad supported, Ad Age writes. Apple CEO Steve Jobs supports the concept of ad-supported podcasts, providing a window of opportunity for visual ads to join existing audio ads.
Though this may excite advertisers, iTunes users could be worried. Concern for users’ sensitivity to the ads may be why Apple currently plans to place ads only in the lower-left corner of the iTunes library.
Meanwhile, TV networks currently profit from iTunes’ ad-free model, charging viewers $1.99 per downloaded an episode. However, ABC has plans to offer free versions of the shows it offers for a fee on iTunes on the network’s ad-supported site. Also, this summer, NBC will launch free original Webisodes of The Office, while AOL will offer free A&E Network programming on ad-supported sites.
“The question is whether the power of free is more compelling than portability,” said Ben Bajarin, Creative Strategies analyst. “It’s an interesting test for ABC and we’ll be watching how it affects iTunes.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
