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Though the New York Post has remained silent on the issue of its Page Six’s recent scandal involving freelancer Jared Paul Stern - who was caught on tape allegedly soliciting bribes topping $200,000 from a California billionaire in exchange for keeping his name out of the Post’s daily content - the newspaper has initiated some response to the scandal by lessening its use of freelancers, writes the Los Angeles Times.
Instead of turning to part-time contributors for daily content, Page Six will hire another full-time writer, adding to the three contributors the tabloid already employs. The change will allow editor Richard Johnson more control over the reporters and their content.
Of Page Six’s silence on the matter, Mike Hoyt, executive editor for the Columbia Journalism Review, said, “I guess [the Post] has calculated that it’s better to be quiet and not make any noise about it and it’ll go away.” However, “it suggests they don’t think they owe their readers any evidence of self-examination,” he added.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
