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While Postmaster General John E. Potter reportedly announced that the U.S. Postal Service would file the next postal rate case with the Postal Rate Commission as early as this month, a source inside the service said the USPS wouldn’t post the case until May or later, writes DM News.
Many mailers thought the case would be filed April 17. “That was my understanding as well,” said the source, requesting to remain anonymous. “But all I can tell you is that there was a change of plans, and that happens often when filing something as complicated as a rate case.”
This is the agency’s first comprehensive rate case in nearly five years. Many mailers anticipate a big rate increase, as the agency said it could no longer absorb high fuel and healthcare costs. This could be the last increase before Congress imposes a rate cap relating to a postal reform bill currently under discussion in conference committee.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
