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As rumored, CBS will be bringing radio hosts Opie & Anthony to commercial drive-time radio in 7 cities, replacing David Lee Roth, who failed in his attempt to succeed Howard Stern, Reuters writes. CBS stations in New York, Philadelphia, Pittsburgh, Boston, Cleveland, Dallas, and West Palm Beach will start carrying the duo on Wednesday.
The three-hour morning show will be simulcast on CBS and XM Satellite Radio, but while the CBS feed will be subject to the same broadcast standards as other shows, the XM feed will have no bleeps or cuts. The show will be broadcast on XM - for which the pair has worked since October 2004 - for an additional two hours.
This is the first time a program exclusive to satellite radio has been syndicated via terrestrial radio, the companies have said.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
