Omnicom Group has reported that its first quarter profits were better than expected, with organic revenue growth topping results for WPP Group and Publicis Groupe, writes MediaPost.
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The 33rd annual Daytime Emmy Awards ceremony this Friday will feature the Luminous Color Glaze Fan Zone near the Kodak Theater as a promotional effort advertising the Luminous Color Glaze line of hair coloring products, writes The New York Times.
In the latest deal that could offer consumers the chance to watch TV programming when they want rather than when the shows actually run, Amazon.com announced yesterday that its subsidiary, CustomFlix Labs, has formed agreements with television networks including NBC Universal that may lead to CustomFlix selling DVDs of TV shows shortly after they air, Yahoo reports.
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While CBS has consistently been a leading network among households and total viewers and will likely be the most stable of the networks at the May 17 upfront, its long-term success has come under question, with multiple hit shows’ ratings declining, Media Life writes.
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With more consumers purchasing global positioning systems, marketers have begun exploring GPS devices as an advertising tool, Brandweek writes.
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The click-fraud rate is around 14 percent, on average, less than the oft-suggested 20-35 percent, according to a new report from Click Forensics, which released its first Click Fraud Index in March, reports TechWeb.com (via MarketingVOX). The monitoring firm said more than 90 percent of click fraud originated within the United States and Canada.
According to Aegis Group’s 2005 Annual Report, Carat chief David Verklin, director of parent Ageis Group, earned the current U.S. dollar equivalent of $1,489,360 from a $728,472 base salary, bonuses of $705,214, and benefits that totaled $55,486, MediaPost reports. The total compensation is 16 percent more than in 2004. Verklin is the only top media agency executive whose earnings are publicly reported.
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Toyota Motor Sales on Monday launched its youth-oriented economy car Yaris with an integrated campaign from Publicis Groupe’s Saatchi & Saatchi, including 10-second “mobisodes” - video episodes on mobile devices - and interactive banner ad games, reports AdWeek (via MarketingVOX). The games allow players to duel, using Yaris models. The mobisodes feature cartoonish Yaris fights and Matrix-like sets. The traditional commercials and the seven original-content mobisodes lead up to a two-minute grand finale, all created through Saatchi by London-based digital media boutique Tokyo Plastic.
Magazine publisher and TV station owner Meredith Corp. has acquired O’Grady Meyers (OGM), an interactive agency specializing in relationship marketing and website development, reports the Associated Press (via MarketingVOX). Terms of the deal were not disclosed. Los Angeles-based OGM, which has 40 employees, will operate as a separate entity within Meredith Integrated Marketing, a division of 80 employees.
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Bid4Spots, an online marketplace for unsold radio ad inventory, has reached the $1 million milestone, awarding auction winnings with an aggregate value in seven figures among its participating radio stations, the company announced.
EchoStar has reinstated OLN is back on EchoStar’s DISH Network lineup after a new multi-year agreement was reached, ending a six-month standoff that saw the Comcast-owned network blacked out in 3.4 million satellite households, Mediaweek reports.
