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With more consumers purchasing global positioning systems, marketers have begun exploring GPS devices as an advertising tool, Brandweek writes.
Two months ago, Dunkin’ Donuts, Cold Stone Creamery and others started alerting drivers to nearby locations and offering special deals via in-car GPS devices.
“Not only can GPS devices tell you how to get there, they can tell you where to go,” said Samir Bhavnani, Current Analysis’s director of research.
Although GPS users total well under a million, unit volume sales of the devices jumped 152 percent in 2005, per NPD Group - which doesn’t include Wal-Mart, direct and warehouse clubs sales.
Ross Rubin, director of industry analysis at NPD, said GPS advertising has “huge potential . . . to almost literally drive traffic to the point of transaction.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
