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The click-fraud rate is around 14 percent, on average, less than the oft-suggested 20-35 percent, according to a new report from Click Forensics, which released its first Click Fraud Index in March, reports TechWeb.com (via MarketingVOX). The monitoring firm said more than 90 percent of click fraud originated within the United States and Canada.
The average click-fraud rate across search-advertising industries is 13.7 percent, according to Click Forensics. It also reported that click fraud was far less on tier-one search providers such as Yahoo and Google - 12.1 percent - than on tier-two or tier-three providers: 21.3 percent and 29.8 percent, respectively.
The average cost per search term in the first quarter was $4.75 for the top key terms across the five biggest search-advertising industries: retail, financial services, health and fitness, technology and entertainment, Click Forensics said.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
