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The 33rd annual Daytime Emmy Awards ceremony this Friday will feature the Luminous Color Glaze Fan Zone near the Kodak Theater as a promotional effort advertising the Luminous Color Glaze line of hair coloring products, writes The New York Times.
The Fan Zone invites award nominees and winners to the site to meet and greet with fans. The site is the centerpiece of the multimillion-dollar advertising package that Disney ABC Unlimited sold to the John Frieda unit of the Kao Brands Company.
The package also includes a contest on the ABC’s The View, segments on the E! cable network showing soap stars using John Frieda hair products, and advertising in Us Weekly. The array of media involved in the package indicates the increasing importance of extending TV and printed page sponsorships into experimental areas.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes
The switch will mean a 43-job reduction,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
