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Magazine publisher and TV station owner Meredith Corp. has acquired O’Grady Meyers (OGM), an interactive agency specializing in relationship marketing and website development, reports the Associated Press (via MarketingVOX). Terms of the deal were not disclosed. Los Angeles-based OGM, which has 40 employees, will operate as a separate entity within Meredith Integrated Marketing, a division of 80 employees.
“They specialize in online CRM, and we specialize in offline CRM,” Wendy Riches, EVP at Meredith Publishing Group, New York, is quoted by DM News as saying. “We have always outsourced CRM work in the past, and now we’re bringing it in-house.” She said the acquisition “puts us in a position to deliver marketing services programs that blend online and offline seamlessly.”
OGM is interactive agency of record for Nestle USA brands, including PowerBar, Nestle Infant Nutrition, Buitoni and Carnation Instant Breakfast. Meredith publishes 25 magazines, including Better Homes and Gardens and Ladies’ Home Journal; it also owns 14 television stations.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
