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Magazine publisher and TV station owner Meredith Corp. has acquired O’Grady Meyers (OGM), an interactive agency specializing in relationship marketing and website development, reports the Associated Press (via MarketingVOX). Terms of the deal were not disclosed. Los Angeles-based OGM, which has 40 employees, will operate as a separate entity within Meredith Integrated Marketing, a division of 80 employees.
“They specialize in online CRM, and we specialize in offline CRM,” Wendy Riches, EVP at Meredith Publishing Group, New York, is quoted by DM News as saying. “We have always outsourced CRM work in the past, and now we’re bringing it in-house.” She said the acquisition “puts us in a position to deliver marketing services programs that blend online and offline seamlessly.”
OGM is interactive agency of record for Nestle USA brands, including PowerBar, Nestle Infant Nutrition, Buitoni and Carnation Instant Breakfast. Meredith publishes 25 magazines, including Better Homes and Gardens and Ladies’ Home Journal; it also owns 14 television stations.
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Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
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Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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The research, which aggregated a year’s…
