»
While CBS has consistently been a leading network among households and total viewers and will likely be the most stable of the networks at the May 17 upfront, its long-term success has come under question, with multiple hit shows’ ratings declining, Media Life writes.
CBS once dominated Thursdays, yet its average among adults 18-49 is down 7 percent this year versus 2005. Also, the network hasn’t found a good sitcom to follow Two and a Half Men. Its Tuesday 10 p.m. slot is having trouble as well, with four shows having cycled through this season.
“Of concern for [CBS] are the large declines this spring for reality programs Amazing Race (down 23 percent) and Survivor (down 28 percent),” said MediaVest’s recent midseason report. “These programs are key for CBS to attract younger viewers as both have a median age in the mid-40s and are the lowest on the network.”
The Super Bowl next year will likely compensate for some of CBS’s minor problems until the 2007-2008 season.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
