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Comcast has delivered the industry’s first upfront presentation dedicated solely to video on demand, writes MediaWeek. “We realize that for a lot of people this is a scary step to take, but the eyeballs are there to take advantage of this platform,” said Steve Burke, Comcast COO.
According to Burke, advertisers that buy into Comcast’s VOD platform early would have an edge. “People who get in on the ground floor will be that much more advanced as to knowing what works and what doesn’t work,” Burke said.
While Comcast currently has VOD deals in place with NBC and CBS, Burke revealed that Comcast plans to sign VOD agreements with ABC and Fox “within the next 90 to 180 days.”
Fashion designer Tommy Hilfiger said he would like to develop a fashion VOD channel that provides an e-commerce application so users could buy clothing and accessories through their remotes.
Though VOD looks promising, the platform lacks research support. “We’re trying to serve up standards across the industry so that our advertisers can get a better understanding of what they’re dealing with,” said Charlie Thurston, Comcast Spotlight president.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
