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Jeff Zucker, NBC Universal Television Group COE, said the company’s upfront strategy for 2006 would make “Television 360″ its main sales pitch, adding that every NBC program “has to have a broadband component,” writes Ad Age.
“TV 360 is our entire approach to TV. Programming can be developed for linear applications, but every program has to have a broadband component or a mobile application,” said Zucker at TV Week’s upfront event yesterday. “We are going to the upfront in the next few weeks with that being our mantra.”
“The franchise on NBC will all be about broadband and wireless applications. It’s our entire approach to programming and our major selling point as we head into the upfront,” he added.
NBC has started on its broadband, mobile quest by forming agreements with PayPal’s mobile text-to-buy application, and purchasing the women’s website iVillage.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
