»
Newspapers worldwide have started experimenting with transmitting their content to electronic paper devices - which are more like paper as they reflect rather than transmit light - hoping to become to the newspaper industry what the iPod is to the music industry, writes The New York Times.
A financial newspaper in Belgium, called De Tijd, initiated testing versions of electronic paper called the iLiad E-reader this month. The new devices use digital ink on a low-power digital screen. Michael Golden, the publisher for the International Herald Tribune, said the newspaper has discussed offering such De Tijd devices - which allow for downloads of books, newspapers and podcast, and cost around $400 - later this year.
The U.S.-based newspaper Les Echos, the German newspaper trade group IFRA as well as The New York Times have also performed e-paper trials.
Paris-based consulting company Tebaldo is working with Les Echos to customize the economic journal into an e-paper, and is also advising Havas Group on advertising uses on e-paper, writes the International Herald Tribune (via MediaChannel.org).
“I prefer to see it as the evolution of paper,” rather than the next stage of newspapers said Bruno Rives, founder of Tebaldo.
Twenty-five De Tijd readers received free devices earlier this month, beginning a three-month trial that will investigate the habits of 200 readers - mostly highly educated men - who volunteered to take part.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
