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After launching its 52-page spin-off catalog The Look last fall, plus-size women’s apparel cataloger Silhouettes mailed the second edition in mid-March and has announced that it will continue distribution on a quarterly basis, Multichannel Merchant writes.
Neil Mulhall, president of Silhouettes, said The Look “was mailed to current customers and new prospects with a very similar audience target. It’s an edited collection of what we consider the most important fashion looks of the season.”
Jean Lafata-Jones, director of marketing for Silhouettes, said, “The response has been very positive. We’re able to provide our customers something that is outfit-driven.” Creating a look for shoppers is “a little bit of an extra service for our customers,” Lafata-Jones added.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
