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Five-second video ads could be the future of advertising on the web, according to Arik Czerniak, CEO for Metacafe.com - which provides short-form video content - writes Ad Age. Two months ago, Metacafe started selling ad space and now runs five-second ads from H&R Block.
Czerniak urges marketers and ad agencies to create messages for online short-form videos. “Why not five-second video ads?” he said. “I would gladly put those in front of videos. But I will never put 30-second ads in front of videos. It’s too much. It ruins the experience for viewers.”
“When kids watch videos on the Web, they’re not watching TV, so increasingly as their attention shifts from TV to the web, advertisers who want to reach them will shift too,” said Rob Enderle, analyst for the Enderle Group. “The popularity of these sites showcases a change in audience behavior.”
According to Czerniak the quick ads could be profitable, saying 150 million video impressions with five-second ads at a $10 cost per thousand could bring in some $2.5 million monthly.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
