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Despite the weak magazine advertising market, AARP The Magazine announced promising first quarter figures, as marketers reach out to the growing baby boomer market.
The AARP publication closed the first quarter of 2006 with a 20.6 percent increase in ad pages and a 29.3 percent surge in ad revenue, while overall, magazines boosted increased ad page 0.8 percent and revenue 4.7 percent in revenue in the first quarter, according to PIB.
“After years of targeting the 18-49 demographic, marketers are recognizing the vast buying power of the boomer generation,” said Jim Fishman, Group Publisher, AARP Publications. “The 50+ set has over $2 trillion in discretionary income. Moreover, research shows that value rather than brand loyalty is the most important decision-making factor. They are demanding individuals, willing to shift to new brands if they don’t get what they want.”
“With the first boomers turning 60 this year, marketers are clamoring to reach the 50-69 consumer as well as the younger boomers,” Fishman said. Currently, there are 81 million Americans over the age of 50.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Macy’s is hoping to drum up excitement about its famous annual Thanksgiving Day Parade by handing out flip books featuring familiar parade scenes, including Santa’s arrival at the parade during the grand finale.
The flip books were created by Flippies,…
Project Runway is still deadlocked in legal tangles that could keep the show off the air indefinitely.
The program, originally on Bravo, was slated to move to Lifetime in January for its sixth season, but Bravo parent company NBCU is suing producer…
Forbes is combining its print and web staffs and reorganizing its sales and marketing teams in a move that will better enable the magazine to “weather the current economic storm,” says chairman-CEO Steve Forbes
The switch will mean a 43-job reduction,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
