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Despite the weak magazine advertising market, AARP The Magazine announced promising first quarter figures, as marketers reach out to the growing baby boomer market.
The AARP publication closed the first quarter of 2006 with a 20.6 percent increase in ad pages and a 29.3 percent surge in ad revenue, while overall, magazines boosted increased ad page 0.8 percent and revenue 4.7 percent in revenue in the first quarter, according to PIB.
“After years of targeting the 18-49 demographic, marketers are recognizing the vast buying power of the boomer generation,” said Jim Fishman, Group Publisher, AARP Publications. “The 50+ set has over $2 trillion in discretionary income. Moreover, research shows that value rather than brand loyalty is the most important decision-making factor. They are demanding individuals, willing to shift to new brands if they don’t get what they want.”
“With the first boomers turning 60 this year, marketers are clamoring to reach the 50-69 consumer as well as the younger boomers,” Fishman said. Currently, there are 81 million Americans over the age of 50.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
