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Expanding its radio broadcast and online presence, Clear Channel Radio’s Total Traffic Network announced that it has signed new agreements with Citadel Broadcasting and Fox Interactive Media.
Under a two-year agreement, Total Traffic Network will provide Citadel with complete traffic coverage to its radio stations in 14 markets across the nation.
Fox Interactive Media has named Total Traffic Network its exclusive partner for developing traffic products for its online properties and the Fox Television Stations.
“The demand for reliable, real-time traffic data is growing among today’s extremely mobile consumers and Clear Channel’s real-time traffic service has become the primary choice for broadcasters and high-traffic online destinations,” said Lance Locher, senior vp for Clear Channel Traffic.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
