»
The broadband video advertising upfront has grown from about a $30 million market three years ago to at least a $500 million and possibly a $1 billion market this year - the size of a major broadcast network TV daypart akin to late night, early morning or early evening news, writes MediaPost (via MarketingVox).
“It will be a $500 million marketplace over the next 12 months for traditional video, 15- and 30-second commercial advertising being either integrated into in-stream environments or in engaged ad units that can support video,” according to Adam Gerber, VP of ad products and strategy at broadband video developer Brightcove.
According to president-CEO of Broadband Enterprises Matt Wasserlauf, however, “inventory exists today to support a billion dollar business. There could be a billion dollar industry in pre-roll 15- and 30-second commercials.”
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
