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Executives from Mediaedge:cia have been meeting with broadcast and cable network exectuives to try to develop a consensus for having Nielsen begin testing a cumulative rating per TV show for just commercials in the hopes that it could become the new currency for ad buys by the 2007-’08 upfront, Mediaweek writes.
Minute-by-minute ratings, which Nielsen has been offering since last September, are helpful in assessing information on specific commercials for specific clients, and can be used in buying plans for clients, but cannot be used as an industry standard tool for negotiating, according to the Mediaedge:cia executives. One average commercial ratings number per show would make that possible, they believe.
Meanwhile, a Nielsen report released to clients last week shows that, while VOD ratings have grown 600 percent in the 28 months since Nielsen began tracking it, the most recent rating is down from the summer when VOD usage hit a high of 0.23 percent of U.S. TV usage, Mediapost reports.
The highest VOD rating occurs among adults 18-34 watching late night programming on weedkays, followed by those 12-17 in prime-time.
While much of the gain in the national VOD rating over the past 28 months can be “attributed to increased accessibility,” the report also stated that increased and improved program offerings were likely a contributing factor.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
