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Microsoft Chairman Bill Gates revealed Friday a software program aimed at offering newspapers a new alternative to digital publishing that makes content easier to read on a computer screen, writes CNET.
Gates has debuted a program developed by the New York Times Co., called “Times Reader,” that uses the graphics power of his Windows Vista software - which lets users view the content on any screen size and/or change the font size. The layout will automatically adjust itself to the size of the screen, neatly flowing around photos and other graphics.
“The Times Reader is a powerful example of how companies can use software to forge new types of customer connections that span beyond the browser to the desktop and mobile devices,” said Gates in a release prior to his speech at the American Society of Newspaper Editors.
While providing the look and feel of the newspaper, the Times Reader also provides the increased functionality of the web, including continuous updates, multimedia and hyperlinks. Users can synchronize via the web and read content online or offline. Business travelers or commuters, for example, can synchronize their laptops before getting on an airplane so they can bring along the latest New York Times content and read it when it is most convenient.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
