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Rosie O’Donnell Back on the Air on ‘The View’

At the Daytime Emmy Awards on ABC, Rosie O’Donnell announced she would return to daytime TV this September as a co-host with Barbara Walters, Star Jones Reynolds, Joy Behar and Elisabeth Hasselbeck on ABC’s The View, writes the New York Times.

O’Donnell replaces current The View co-host Meredith Vieira, who will leave to take over for Katie Couric on NBC’s Today show.

In recent years, O’Donnell has endured public and professional losses relating to poor investments and a legal battle with publishing company Gruner&Jahr USA for dropping the Rosie magazine deal. This and O’Donnell’s rather adverse opinion of soon-to-be co-host Star Jones could serve as View fodder.

Related topics: TV Network, Women, Planning, Entertainment, Buying, Television...   

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Chicago Tribune Cuts 12 in Newsroom

Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.

About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…

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Target Builds Snow Globe Effect as iPhone App

Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.

When the snow clears, a gift idea from Target is revealed. Users…

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NBCU, Like Viacom, Making Major Cuts

NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.

NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…

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Display Ads Put Searchers in a Branded State of Mind

A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.

In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…

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Dell Snags Wall Street Journal Cover Wrap

Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.

Though the New York Post and the Daily News commonly use cover wraps, the move…

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