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Online video players are beginning to reach out to media buyers and advertisers by creating upfront marketplaces of their own. ROO - following Klipmart’s upfront initiative launched last month and Heavy.com’s upfront that began in March - announced yesterday its plans to conduct its own upfront, offering advertisers the chance to buy spot time across its network of 130 affiliates, Mediapost reports.
Confidence toward an upfront on the part of video providers stems from the fact that leading portals and web destinations are short on inventory, according to the article. Planning broadband video in the same way - and at the same time - as TV makes sense, said Rick Kleczkowski, Klipmart’s senior vp of business development last month.
But companies new to the upfront game should make sure they’re thinking more about continued innovation and less about quick riches, Sean Black, senior vp and managing group director at MediaCom’s Beyond Entertainment said. “The dot-com sales forces are out there trying to take advantage of the inventory shortage, but it won’t last unless the value increases.”
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The study looked at 1,200 hours of radio output,…
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In order to boost sales as much as possible during a time when…
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Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
